YouTube - Search and they will find!

YouTube is a real cool tool for businesses and many have adopted the platform as part of their online marketing campaign.YouTube is a search engine in its own right and is the second most used in the world after Google. This makes it a very important part in the online presence of any business because of it’s viral capabilities. YouTube was bought by Google in 2006 for $1.5bn - they recognised potential.

So create a video and upload it to YouTube make sure the description, title and tags are what your audience would be looking for - but not false. You can find what your less competitive keywords with Google insight so that your video’s will often pop up in Google’s first page.

Few facts before your example...YouTube is third on the Alexa ranking(top sites used in the world) and Mashable reported "YouTube has 490 million unique users worldwide per month"

Anyway...I recently advised a start up business about the use of video and they have found it really helpful in explaining their idea to people who like visual concepts. Blendtec used this idea by putting objects that wouldn't usually go into a blender, into a blender and the video went viral. Another business called bluQube which makes software used it by starting a contest among some yachtswomen.

Let us know what you think...