I recently came across a real great tool which allows publishers, developers, website owners to make revenue from people leaving their site. Its called GapAd and its currently in its Beta Stage, we are all aware of sites such as entrepreneur.com which places adverts when someone enter the site.
This could be attractive way to monetise your site without filling the page with adverts but it also means that the ads placed on incoming traffic don't scare visitors away - because don't forget you have 7 seconds to impress. There is also the fact that you will have to have people on your site and they need to leave through an exit link. The other problem is if you adopt just this strategy of "Outgoing Ads" then you only get the chance to place on ad in front of the visitor/ user.
Let us know what you think...
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