Formspring is a Q&A site that has over 25 million registered users and allows you to sign in with both Twitter and Facebook. They posted their first promoted question which promoted the movie "Rise of the Planet of the Apes". Formspring was founded in 2009 by Ade Olonoh and had 1 million registered users in 45 days.
This is definitely worth using for your business so that you can engage customers with questions and help you gain knowledge from your customers. I would say that this is a great tool for mass marketers and for use in conjunction with your social media to get the best results.
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