Monday 4 July 2011

What will IPO's mean for us users?

With a number of IPO's in the pipeline from many of the major online services we use, are we going to see less user targeted features and more shareholder "profit making" features. Just  recently we have seen Linkedin go public on the 19th May this year and they have profits of just over $15m for the 12 months ending 31st December 2010. Shareholders are probably happy at the moment though - LNKD share prices are holding on the NYSE.

However with some of our other future IPO's such as Groupon later this year and also Facebook expected next April - these companies are said to not be making profits. A little consideration needs to be taken in to account at whether these organisations will come under pressure from their shareholders to give them a return. Will we see any changes in the user experience for the products we use online? I'm not saying they are all going to start charging monthly subscription but perhaps more adverts.

Let us know what you think...@snaksocial

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