15 Billion Downloads - have you got an app?

Apple have recently announced that they have had 15,000,000,000 application downloads and this makes you realise the power of the phone applications knowing that this is no longer a FAD but the way we will consume information globally in the years to come.

So are you involved? I think it is important now for every business to make themselves accessible via an "app" to  engage your customers through mobile because they'l see you everyday. We recently wrote about QR codes and how they can be used to take a user to a website on the go. Applications however give users the choice to see what your business is doing everyday. The problem is they can be expensive to make for the more complicated applications.

Their is a lot of competition in the Apple "app" store with over 425,000 of them to choose. Their are places which allow you to make applications for Androids and Ovi. Ovi App Wizard is in its beta stage and allows you to make an app in minutes for Nokia phones - not doing too well.  Android from Google has an app inventor in Google Labs. Will the other operating systems catch up?

Tell us what you think...