What do Google, Facebook and the Huffington Post have in common?

The recent knowledge that Google is going to rename their Blogger (very special to us!) and Picasa to Google Photos & Google Blogs is some interesting news for out tech readers but we also have a bit of business side to us as well so I think a mention of the importance of branding to an organisation needs to be mentioned.

Blogger and Picassa are already strong brands in their own right but Google has been ranked fourth by Interbrand best global brands with a "brand value" of over $43bn. We realise that it can have a lot more attraction to a larger market and we understand that Google is making a lot of changes to accomodate Google+, most recently their Realtime feature went down. Reported that this was because their contract for the twitter firehose ran out but also to work on developing it for Google+. The point is that these brands contribute a large part of the valuations of many of our big online names such as Facebook.

Another "brand" is Huffington Post and they have just launched their UK version, will they have the same success in the UK and will they get it right?

Tell us what you think...