Google+...Should LinkedIn be scared?

OK this story was broken a while back but I have received an invite to try it out. I have seen some cool features with the new google+ which I think is going to be really helpful for some business people. Their idea to give invitation has only made the buzz more appealing because we can see the product but only a number can touch it.

The first cool feature is the hangouts which I think is going to be really helpful for any conference calls which if you want this service at the moment many people use Skype's group video calling which costs around £5 per month (not much but still...).

I have also seen sparks now this can be quite cool for sharing news stories perhaps industry news with colleagues and can also help you to collectively gather cool stories that you'l find benefit the people you work with.

Circles has got to be one of the coolest things because this will allow you to put your contacts into what can only be called "circles" so that you can share certain information with those who you wish to target. In a business sense (which this article is targeted to) the circles will be great for putting your contacts in to different circles such as media contacts, editors, directors, programmers & so on. this could be great for finding new staff, getting answers, marketing the business etc...

My conclusion is that the odds are stacked against Google+ becoming the next Facebook but I think it will be one like Twitter, Foursquare, LinkedIn and so on because it will be used "as well as" not "instead of". Remember though I haven't actually tried Google+ yet. With all these useful features for business as well as people I believe that allowing integration with a company like Linkedin will give Google+ a strong position for a more mainstream social growth if it doesn't grow that way at first.

Let me know what you think...