Klout - Measuring Social Influence

Klout - The Standard for Influence

Klout measures your online influence and gives you a score from 1-100 with 100 being the maximum you can reach. You can sign in with Twitter or Facebook and then add a number of different networks to get a more accurate score - other networks you can add such as Tumblr,  Blogger,  YouTube, Linkkedin & even Instagram plus a few more. Klout will then tell you what area's your influential about "in everything from barbecue to tech gadgets to gardening".

Klout currently scores over 80 million people and brands use Klout to run campaigns with the people which have the most influence among their chosen market. Doug Clark the GM of Social Media & Customer Engagement at Audi of America said "We identified Klout as a skilled partner to help us recognize and identify our Facebook fans with followings and influence". You only need to visit their perks page to see some of the large companies they have done work for and look at some case studies of the work Klout have done. The fact on that page for businesses sums up the work they do perfectly;

"90% of consumers trust peer recommendations, only 33% trust ads".

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